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MatStone — built by a small crew who've spent a decade+ around builders, tradies and quarries

Capture.
Convert.
Equip.

Managed services for trade businesses. LeadForge is live: missed calls get answered, qualified and logged. QuoteWin (quote follow-up) pipeline is live, beta. HireBid takes equipment hire requests Victoria-wide, early access.

Get in touch How LeadForge works
Response

About a minute.
From missed call to qualified lead.

Set up by

A real person.
Not an app you have to figure out.

Guarantee

Month one.
Or a full refund.

MatStoneThe three products

Every stage.
One system.

Three managed services — each one set up for you, running in the background, each one feeding the next.

Live · Capture

LeadForge

Missed call → answered, qualified and logged in your business name within ~1 minute. You call first.

Learn more →
Beta · Convert

QuoteWin

Quote log + automated SMS follow-up at day 2, 5 and 10. Pipeline board. Win rate reporting.

Register interest →
Early access · Equip

HireBid

Post your equipment hire need. I source quotes from hire companies and send them back to you. No ringing around.

See HireBid →
Where this runs

Built in Melbourne. Working across Victoria.

LeadForge and QuoteWin run on your own phone number — software, not location-bound, so they work identically anywhere in Australia.

HireBid takes requests from anywhere in Victoria, sourced by me personally, so turnaround is honestly tiered:

  • Metro Melbourne — inner, north, east, south-east and west, same standard: usually 2–3 business days.
  • Geelong, Ballarat, Bendigo, Gippsland and growth corridors: Victoria-wide, turnaround quoted on request.

See who's already running MatStone →

01The problem

Your phone rang. You were on the tools.

You can't answer with your hands in a switchboard or your head under a house. That's the job.

But the person calling still needs someone. If nobody gets back to them, they keep scrolling.

Missed call. Not a missed job.

02How it works

It answers. It asks. It logs it. You call first.

01

It answers and asks.

You miss a call. Within about a minute the caller gets a text in your business's name, so they know they've been heard.

02

It logs it.

Their number and what they need go into one log. No scribbled notes, no voicemails to dig through.

03

You call first.

You ring back knowing who it is and what the job is — and you're the one they hear from first.

03Who it's for

Built for trades.

PlumbersElectriciansHVAC & air conBuildersCarpentersConcretersRoofersPaintersFencing contractorsLandscapersTilers & plasterersBricklayersPool buildersDemolition & excavationGlaziersLocksmithsHandyman & maintenanceSolar & electrical contractorsScaffoldersCivil & earthmovingDon't see your trade? →

From owner-operators running solo to commercial contractors managing multiple crews. If missed calls cost you jobs — whether that's one plumber or 40 people on a commercial build — this runs in the background and recovers them. If your trade isn't listed, it still works the same way — get in touch.

04What's included

What you get.

Included03

Capture & qualify

Answers in your business's name, asks what the job needs, and logs it — within about a minute.

Lead logging

Every enquiry's number and what they need, in one place.

Monthly review

A performance report and a check-in, every month.

Live03

Retention nudges

Re-engage cold leads automatically — before they book someone else. Learn more →

Review requests

Post-job SMS with a one-tap Google review link. More five-stars, on autopilot. Learn more →

Booking reminders

24h reminder text before every job. Customer confirms. No-shows cut. Learn more →

05The full system

From first call
to loyal customer.

Every stage of the customer relationship — captured, logged, followed up, reminded and reviewed — runs automatically in your business's name.

01
Capture

Missed call → answered, qualified and logged in your name within ~1 minute.

02
Lead log

Every enquiry tracked in one place. Number, need, timestamp — ready when you call back.

03
Live Retention nudge

Lead goes quiet? Automatic follow-up fires after a set window — before they book someone else.

04
Nurture

Quote sent. Day 2, 5, 10 — automated follow-up texts keep the job alive without any chasing.

05
Live Booking reminder

24 hours before the job — reminder SMS, customer confirms. No-shows cut dramatically.

06
Live Review request

Job done. One-tap Google review link in the customer's pocket before they leave the site.

MS
06The human part

A real person.
Not an app.

“Software does the repetitive work. A real person sets it up and reviews it.”

That person is me, Luke — with a small crew behind me, not a call centre. I've spent 10+ years around builders, tradies and quarries before MatStone, so I set up your LeadForge replies myself, check they're working, and go through the numbers with you every month. Based in Melbourne, working with trades Australia-wide.

LukeFounder, Melbourne
07Pricing

Straight pricing.

Setup
$200

For my first 3 clients, then $400. One-time, set up by a real person.

Ongoing
$150 / month

300 LeadForge replies/month included, then $0.12 each. Month to month, no lock-in.

The guarantee

If month one doesn't win you back a job worth more than the monthly fee, I refund the month. You tell me, I don't argue. This sits alongside your rights under Australian Consumer Law.

08Get in touch

Every call. Answered.

Tell me your trade and the best number. I'll get back to you.

luke@matstone.com.au0485 058 436