Your online consultant and sales rep.
Callmate answers for your business when you can't. It is set up with your services, equipment, service area and the questions you would ask on the phone, replies in your business name, and hands you a qualified enquiry to ring back. Missed-call text-back is where it starts. Set up and run by a real person.
Callmate is loaded with how you actually sell, so the questions it asks are yours: the job, the equipment, the site, the timing. Early access: scope is agreed with Luke for each business.
Pick a trade and miss the call. This is a simulation with a fictional business, so you can see what your customer sees.Sample · Simulation
The caller gets a reply in your business name, tells you what they need, and the lead is logged. You ring back first, already knowing the job.
Move the sliders to your own numbers. It's arithmetic on your estimates, not a forecast.
A wide range on purpose. It assumes at best about half of missed callers could be won back. Callmate does not recover every call and does not guarantee any job or revenue.
Real reports and sources, summarised in our own words with a link to each original. General information only.
Researchers at Harvard studied 1.25 million sales leads across 42 US companies. Firms that made contact within an hour were nearly seven times as likely to qualify the lead as firms that waited an hour longer.
The study covers US online leads and is over a decade old, but the lesson travels: the first reply matters. Callmate is built around that moment.
The RICS Australia construction monitor puts skilled-trades labour shortages at +64 and materials costs at a record +86 for Q1 2026, while the overall sentiment index fell to +11.
Short-staffed crews spend more time on the tools and less on the phone. That is where missed calls come from.
The Reserve Bank lifted the cash rate by 25 basis points to 4.60%, saying inflation is still too high and signalling it may tighten further if needed.
When household budgets tighten, customers tend to compare more quotes. A quick, friendly first reply keeps you in the running.
The Spam Act expects messages to have permission, to identify who sent them, and to include a working way to opt out. Callmate messages name your business and include a STOP option.
This is a plain-English summary, not legal advice. Check the ACMA guidance for your own situation.
Coates expects engineering construction to rise about 6.5% to roughly $150 billion across FY26 to FY27, with utilities growing and transport easing after a FY26 peak.
Busy pipelines mean busy tradies. More jobs on the books usually means more calls you cannot answer.
Engineering construction work expected in FY27. Plenty of calls to miss.
Source: Coates outlook, linked in the insight cards below. Context, not a promise about your results.If you are on a roof, under a house or in a switchboard, the phone does not get answered. That is the job. It is not a lack of care.
Plumbers & gasfittersBuilders & carpentersElectricians
Civil & earthmovingSolo operators through to multi-crew contractors. If your trade is not listed, it works the same way: ask me.
People with a leak or a blackout want to know someone has heard them. A quick, human-sounding reply buys you time to finish the job in front of you. It does not win every job, and some callers will always ring the next number.
It depends on the job. A small repair might be a few hundred dollars. A bathroom, deck or install can be several thousand. Use the calculator above with your own numbers, and treat the answer as a range.
Callmate replies are sent in your business name, identify you as the sender and include a STOP option. They respond to someone who has just called you. Your own situation may differ, so check the ACMA guidance or get advice.
Callmate is in early access and is being offered to a small number of first customers.
Every business is different, so these are ranges only. You get a written quote before you commit to anything.
Indicative only, in Australian dollars, and not an offer. Prices can change. Fees, what is included and any refund terms are set out in your written quote and sit alongside your rights under the Australian Consumer Law.
I'm Luke. I set up your replies myself, check they're working and go through the numbers with you. I've spent a decade-plus around builders, tradies and quarries.
No. It's a managed service. You don't have to learn new software.
You keep your number. Calls you do not answer are forwarded so the text-back can go out in your business name.
They are removed from texts and the opt-out is respected.
No set number of leads, jobs or dollars. Callmate helps you respond faster. Results depend on your trade, your area and what you do after the call.
Refund terms are set out in your written quote. Your rights under the Australian Consumer Law always apply.
Important information. Callmate is a product of MatStone Group Pty Ltd (ABN 33 697 574 404), offered in early access. The simulation and calculator are illustrative and use a fictional business and your own estimates. Statistics and reports are summarised from the linked third-party sources, which are not affiliated with MatStone, and are general information only, not advice. Reply times are design targets and depend on carrier and network conditions. No outcome, lead volume or revenue is guaranteed. Photography: David Wallace from Ocean Grove, Australia (CC BY-SA 2.0); Department of Commerce. Bureau of Public Roads. 8/20/1949-4/ (Public domain); Totallynotarandomalt69 (CC BY 4.0) via Wikimedia Commons; site imagery © MatStone. See our Terms and Privacy Policy.
